Exploring India’s Pioneering Startups in Asian Alternative Medicine Sphere

January 4, 2024

Asia has been a hub of innovative startups, and India, in particular, has been making waves in the alternative medicine industry. Startups in this sphere are increasingly springing up across the country, with many of them beginning their journey in 2020 or later. These startups are traditionally leveraging India’s rich heritage in practices like Ayurveda, Yoga, and Unani, and innovatively combining them with technological advancements to offer groundbreaking products and services.

The alternative medicine sector in India is not only contributing to the country’s economic growth but also addressing critical healthcare needs. These startups are offering solutions across the spectrum of preventive, curative, and rehabilitative care, thereby filling important gaps in India’s healthcare system. In this article, we explore some of the promising startups in the alternative medicine sector in India that were initiated in 2020 or later.

These startups are based across the country, underlining how innovation in the alternative medicine sector isn’t limited to India’s major commercial hubs. Instead, the startups are spread far and wide, showcasing Bengaluru’s thriving startup scene, to the traditional heartland of Ayurveda in Kerala, to Punjab and other states.

Happie Hemp

Founded in the tech city of Bengaluru by Sumit Sinha, Happie Hemp enables access to medicinal cannabis. The company operates in the alternative medicine, cannabis, health care, and life science sectors. For more information, visit their LinkedIn page or follow them on Twitter @happiehemp_.

Aveda Ayur

Operating from Mohali in Punjab, Aveda Ayur, founded by Ramandeep Sidhu, has chosen to reveal the secrets of Ayurvedas. Aside from offering herbal medicine distributorship, they also provide third-party Ayurvedic manufacturing and clinical franchises. Stay connected through their Facebook page, LinkedIn profile or Twitter @avedaayur.

Dr Mantra

Dr Mantra is an Ayurvedic wellness brand located in Mahuva, Gujarat. They specialize in digital renal care and offer individualized kidney stone therapy with a food plan and doctor guidance. Find more about them on their LinkedIn page.

Sab Ayurved

Founded by Dhyan Agnihotri and based in Ahmedabad, Gujarat, Sab Ayurved operates in the alternative medicine and healthcare sectors. They keep their customers informed through their Facebook page.


Parthpvyas, a holistic life coach founded by Parth Vyas in Rajkot, Gujarat, offers unique sound healing meditation to heal and nurture individuals’ souls while uplifting their energy levels. Connect with them on their Facebook page.

Aam Health Needs

Located in Thrissur, Kerala, Aam Health Needs is a health startup founded by Hafid Haneefa. It makes health services fast,easy and affordable with assured trust. Connect with them through their Facebook page, LinkedIn and Twitter @AamHealth.

Health & Jiva

Founded by Divyani Singh in Bangalore, Health & Jiva is a personalized sustainable wellness company that bases its services on Ayurveda and AI principles. Learn more about them on their LinkedIn page.

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