Revolutionizing E-Commerce: Tel Aviv’s Prominent Startups Transforming Asian Market

January 30, 2024

Tel Aviv, located in the heart of Israel, serves as a hub for technology and innovation. It’s not a surprise that the city houses some of the most progressive and exciting startups, particularly in the e-commerce sector. With the global shift towards online shopping fueled by the COVID-19 pandemic, Israel’s tech scene is continuing to innovate, offering impressive solutions for customers and merchants around the globe. Accordingly, this article will highlight a collection of some of the brightest and most forward-thinking e-commerce startups in Tel Aviv with an inception of 2020 or later.

In the array of Israeli startups, the e-commerce industry stands out with increasingly innovative tech solutions. These enterprises provide a wide range of services, from financial and payment solutions to e-commerce platforms and personalized shopping experiences. They showcase the entrepreneurial spirit, creativity, and technological prowess that have put Israel, particularly Tel Aviv, on the global startup map. This piece profiles these progressive companies, providing insights into their business model, founders, and unique value propositions.

Each startup featured in this article believes in the potential of e-commerce, leveraging different technologies and platforms to create groundbreaking solutions. These startups are playing a pivotal role in the industry’s evolution, pushing boundaries, and creating groundbreaking solutions that are innovative, efficient, practical, and user-friendly. Allow us to take you on a journey – exploring the landscape of Tel Aviv startups disrupting the e-commerce industry.


Founded by Assaf Dagan, Roie Yellin, and Yaron Shapira, 8fig is a development planning and funding platform designed to assist e-commerce enterprises. Based in Austin, Texas, the firm uses innovative financial solutions to support the burgeoning e-commerce market.
Connect with 8fig on Twitter, Facebook, and LinkedIn.


Justt, a creative startup founded by Ofir Tahor and Roenen Ben-Ami, is transforming the cumbersome credit card dispute process into a fair and simple procedure. By leveraging machine learning and deep domain knowledge, Justt flag incorrect chargebacks and designs tailored solutions.
Reach out to Justt on Twitter, Facebook, and LinkedIn.


Balance, founded by Bar Geron and Yoni Shuster, is a digital payments platform that aims to enhance the B2B online purchase experience. Based in Tel Aviv, the company combines e-commerce and fintech to create seamless solutions for both buyers and vendors.
Interact with Balance on Twitter, Facebook, and LinkedIn.


Founders Elad Goldenberg and Tal Niego launched ehouse, a startup aiming to revolutionize the future of e-commerce. This all-in-one logistics OS allows merchants to focus on growing their business rather than just running it. With this platform, e-commerce entities gain greater efficiency and scalability.
You can connect with ehouse on Facebook and LinkedIn.


Founded by Daniel Nemeth and Omer Cohen, Skeep helps brands turn automatically their on-site shopping discovery into a highly interactive and converted system. This generative AI e-commerce experience platform transforms shopping discovery into an exciting, Gen-Z-centered experience.
Link up with Skeep on LinkedIn.

Price Backers

Another innovative startup, Price Backers, offers a unique SaaS solution for e-commerce. The company, founded in 2020, provides valuable insights that help online businesses thrive.
Connect with Price Backers on Facebook and LinkedIn.

Ole Shop

Ole Shop was established by Alon Hendelman, Gal Aharon, and Michael Modan. This platform allows customers to explore the work of top global and local designers, try different styles at home, and provides an easy return process.
Find Ole Shop on Facebook and LinkedIn.

Patricia AI

Revolutionizing the world’s home décor shopping experience, Alon Naftali, Andrei (Endy) Salamon, Dan Duenias, and Dekel Wiesman founded Patricia AI. This world’s first AI virtual interior design assistant guides consumers in designing their property based on their unique style and budget.
Join Patricia AI on Facebook and LinkedIn.


An AI-based SaaS platform, Mistrix, creates makeup e-commerce shopping tailored to the customer’s facial features and personal taste.
Check out Mistrix on LinkedIn.


Wiply, founded by Erez Eliad, gamifies the online shopping experience. By providing engaging experiences through smart gamification, Wiply gives e-commerce websites the differentiation they need to increase revenue.
Follow Wiply on Facebook and LinkedIn.


Amir Likvornik, Amit Turner, Gal Bitan, and Or Moalem founded Treepo, an online marketplace that connects buyers with sellers of premium Israeli made goods. The platform also helps small businesses make their first steps in the e-commerce world.
Connect with Treepo on Facebook and LinkedIn.

These startups, with their innovative solutions, are helping to shape the future of the e-commerce landscape in generating a significant impact on consumers and businesses worldwide. Tel Aviv’s rich startup culture continues to foster an environment that champions creativity, technological advancement, and economic growth.

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