Prasad Rao: Whole-FV Finance to Contemporary Externality Issues in the Social Realm, and Particularly Environmental Externalities and Opportunities in the Emergent Sectors


AltKuznets Sustainability Advisors specializes in applying Whole-FV Finance to contemporary externality issues in the social realm, and particularly Environmental externalities and opportunities in the emergent sectors. It offers scalable and commercial ideas appropriate to the global Sustainability agenda.

AltKuznets has participated in Sustainability Innovation Challenges, and has commercial products in such diverse fields as Green Hydrogen, Space, (Environmental) Taxes, Capital Market Sustainability Policies, Plastic Recycling, to name a few.

Tell us about yourself?

Prasad Rao, an MTech Graduate from IIT Kharagpur, and a successful PhD candidate from PennState, has made his way from the Resource Sector in to Economics and Finance.

Always one for Technological progress, Production efficiency and balanced economic growth, Prasad identified early with closed cycle paradigm. Disgusted with conventional pigouvian tax policies, he preferred to venture in to Whole FV Finance Designs that promised rapid market-based resolutions.

If you could go back in time a year or two, what piece of advice would you give yourself?

Beware the Informal ‘Precinct Real’ that reduces your formal Biz opportunities, and …..Don’t forget your wallet when travelling!

What problem does your business solve?

AltKuznets applies principles of Whole-FV finance to offer holistic Market-based designs that are inherently efficient and equitable, permit of political participation and are balanced across the past, present and future as well as the Local and the abroad. AltKuznets products offer expedited resolutions to jump-start the Green Hydrogen Sector, Waste Recycling.

Its Proposals have the potential to dramatically re-structure and re-orient both the Consumption scape as well as Equity markets. The AltKuznets Space Design offers a Schumpeterian strategy to leverage the Return-potential of the Space Sector to dramatically alter the Society and the Industry.

What is the inspiration behind your business?

Much of Textbook Economics, and Policy as practiced in the Capitals of the world, reek of an unjustified or unearned ‘esotericism’ that has merely aggrandized those in Power and their Associates. Externalities from inefficient technologies and Sustainable Technologies were suppressed and delayed to ensure continued rents to Non-renewable resource Biz.

Disgusted with conventional Pigouvian Economics, I preferred to the less-travelled, even uncharted path that leveraged the power of holistic, Sustainable FV Finance to bring about the rapid change necessary to save this world from the double whammy of Global Climate catastrophe, and an unjust, Wealth-polarized world that forced destruction on one people to aggrandize another.

What is your magic sauce?

AltKuznets offers designs and proposals that leverage Holistic Finance FV techniques. Leaning on Sovereign Finance and Capital markets, it offers Sectoral solutions that have the potential to outmatch horse-blind competitors who prefer the refuge of conventional economics and PV Finance.

A word of Caution: Being woken up rudely, much as a slave, at various times of the day ain’t conducive to Creativity !

What is the plan for the next 5 years? What do you want to achieve?

AltKuz intends to capitalize with CC Capital, move to a larger office, hire a dozen Economists and Finance professionals, and extend its reach to Externalities in the Construction, Transport and Medical Sector.

It also has intents to foray in to such unconventional areas as Political Finance and Confidentiality. It intends to partner Associates and Firms who find its proposals commercially viable, and form LLC/LLPs specific to each issue/design/proposal.

What is the biggest challenge you’ve faced so far?

Startups face inane issues – from non-receipt of Transaction OTPs to the MAB sought by large banks to open an account.

There is much fear of duplication of its IPR and Website resources. Marketing Policy products as a Startup to those in Ivy Towers has been a particular issue, as also the means to price Proposals that have a Billion Dollar potential imbued in them, but which lack the finesse and glamor of a product from a Publishing House.

How do people get involved/buy into your vision?

AltKuznets has advertised repeatedly through Google Ads to reach its clients and the general public. It’d like to associate and partner with Sustainability-minded firms willing to tread the less popular path of Sustainability Policy and Economics, Finance.

Those interested in associating with AltKuznets would be connected politically, and have an influence with upper-tier Financial (Regulatory) Institutions. They’d also be willing to issue or monetize Capital that compensates the firm for its IPR and ongoing partnership.

Written by Mark Fitz

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