(Armenia) Mher Hovakimyan:Ideal Studio is a user experience and product design studio that helps tech companies

A QUICK INTRODUCTION ABOUT WHAT YOUR COMPANY DOES/YOUR VALUES/MISSION.

 
Ideal Studio is a user experience and product design studio that helps tech companies research user needs, prototype their ideas, and design and improve digital products.

Our mission is to make an impact on clients’ businesses through UX design. To do that we constantly improve our design processes to make this goal achievable.

TELL US ABOUT YOURSELF?

I’m a founder and CEO at Ideal Studio. Before that, I work 10 years as a Product Designer in startups and enterprise companies from all around the world. UX design is a broad field that gives many possibilities to show up yourself, and I decided to manage my own team, be focused on a systemic approach, and give extra value to potential clients.

IF YOU COULD GO BACK IN TIME A YEAR OR TWO, WHAT PIECE OF ADVICE WOULD YOU GIVE YOURSELF?

 
Life is about an experience, not a possession, so change your focus and lifestyle to live in a such way.

WHAT PROBLEM DOES YOUR BUSINESS SOLVE?

We help businesses to achieve more by improving the user experience of their digital products.

WHAT IS THE INSPIRATION BEHIND YOUR BUSINESS?

 
I see beauty in great working, thoughtful systems (processes, products, relationships, etc). And I try to improve or build them in my niche – UX design. My clients are startups who at least went through a series A funding round and want to make big changes in their digital products.

WHAT IS YOUR MAGIC SAUCE?

We are remote-native and we work with highly skilled professionals from any country. It’s important for us because makes us flexible in processes and resources.

WHAT IS THE PLAN FOR THE NEXT 5 YEARS? WHAT DO YOU WANT TO ACHIEVE?

Hope we will well-known experts in the UX design sphere with an impact on the professional community. Our core team and processes with be established and we will focus on working with large wealthy companies.

WHAT IS THE BIGGEST CHALLENGE YOU’VE FACED SO FAR?

I went too deep into details and lost focus on important things. It brings me to the realization that I have to be an entrepreneur and manager to focus on goals and not tasks and their implementations.

HOW DO PEOPLE GET INVOLVED/BUY INTO YOUR VISION?

As I mentioned above, I prefer to work with startups that got at least a series A funding round. They are easy to find on CrunchBase, explore their products, and make valuable proposals.