Roli Apriyansyah: We Are a Business Group Engaged in Construction, Trade and Tourism

We are a business group engaged in construction, trade and tourism. We carry a mission to build a sustainable economic system for society based on social entrepreneurship, with a vision to form a society that has the fighting power in entrepreneurship.

Tell us about yourself?

I am a master of management student at Duta Wacana Christian University, Yogyakarta, Indonesia. In addition, I am active in the field of Community Social Affairs under the auspices of the Non-Government Organization which we are starting.

I also work as the President Director of BRAJAMUSTI Group, a holding company based in Lombok, Indonesia. Our company is engaged in Construction, Trade and Tourism with a business concept based on local community empowerment.

If you could go back in time a year or two, what piece of advice would you give yourself?

I will not stop learning, because to create a local community’s socio-economic ecosystem, the hardest thing is to improve the quality of its human resources.

What problem does your business solve?

At least in the last 3-4 years, we have been able to empower 10-15 people as workers. However, due to the force majeure conditions of the COVID-19 pandemic, it greatly affected the company’s business operations and finances.

What is the inspiration behind your business?

We want to build communities and regions that are able to be economically independent. Starting from character building and improving the quality of local community resources, our company will be able to select the best resources as partners in carrying out the company’s vision and mission.

What is your magic sauce?

Our strategy is to take a social approach with the grassroots, because in the local community this is the best strategy we can take.

What is the plan for the next 5 years? What do you want to achieve?

We want to build a local company that is able to compete in the eyes of the world with local resources as well.

What is the biggest challenge you’ve faced so far?

Of course, our biggest obstacle is working capital, because without sufficient financial resources we cannot do much. Especially in the post-global pandemic transition period like today.

How do people get involved/buy into your vision?

Through the “Love Local Products” campaign, we firmly believe that this concept will be supported by all levels of society.